Google is running a contest to promote the upcoming Da Vinci Code film. I haven't read the book yet-- I should really get around to it soon before the film hype ruins it for me-- but the contest promises to be fun anyway. Designed by multiple-time World Puzzle Championship winner Wei-Hwa Huang and other puzzlemakers at Google and within the Game community, the contest offers 24 puzzles over the course of as many days. Perhaps best of all, this is not a sweepstakes. The first 10,000 people to complete all the puzzles will receive a "cryptex" replica-- I assume this has meaning to people familiar with the book-- and will be eligible for the final 5-puzzle challenge. The first person to solve that challenge will win the grand prize package worth over $100,000 (none of that as cash, so prepare for a hefty tax hit). The puzzles are targeted at a mass audience, so don't feel like you have to be an expert to try it out. Sign up, play, and help make the promotion a success so we might see more of this type of thing in the future.
Posted by Peter at April 18, 2006 11:30 AM