When you hear "Dove body wash," do you think "gay soft porn"? One of the teams on The Apprentice is billed as having book smarts, but hasn't displayed smarts of any sort at any point in this season. They were thinking like students doing a class project or a fraternity video, not like businesspeople trying to satisfy a client. All they had to ask themselves was, "Would Dove want this commercial to represent their product?" I can't see how Trump would want to hire anyone associated with that commercial.
Posted by Peter at February 11, 2005 01:07 AMAll I have to say is this:
They couldn't have gotten a MORE dick-shaped cucumber.
Posted by: Chris Lemon on February 11, 2005 08:39 AMI think Bren and the others underestimated the good breeding of Donny Deutsch. Amazing.
And Net Worth failed to take advantage of the slight, slight advantage their ad had (true, it did not display the product properly, but at least it was not actively offensive to viewers) by not SHUTTING UP in the Boardroom. Magna's Erin came off as a leader by sticking by her team - essentially it was a case of "our effort sucked, but every one of us stands behind this suckage."
Posted by: Rich on February 11, 2005 04:20 PMYes, there's a fine line between risque and tacky. However, there's a big, thick black line between risque and grotesque. Perhaps that's not something you learn in books...
Posted by: Stephen Glenn on February 15, 2005 03:18 AM