Topps runs a virtual trading floor for sports cards. Cards are offered in "IPOs", demand dictates how many are printed, and no more are ever made. Scarcity dictates value, and these cards are bought and sold online. But the cards themselves never leave a climate-controlled Delaware warehouse. Genius. All the profiteering of Ebay (which operates the site), but none of the packaging and shipping hassles. You can read more about this here.
Posted by Peter at June 27, 2003 11:44 AM